Snow White, Walt Disney Co.’s modern-day remake of the 1937 animated classic, opened to weekend sales that missed box-office forecasts, amid mixed reviews and a blizzard of negative publicity.

The live-action remake starring Rachel Zegler in the title role delivered ticket sales of $43 million in the US and Canada, the company said Sunday. The industry tracker Box Office Pro had predicted at least $45 million and up to $55 million — an already low range for a major theatrical production. (Globally, the movie’s ticket sales were $87 million.)