The Best Prime Day Beauty Deals From Tarte, Ilia, Olaplex And More

Amazon Prime Day 2025 is officially underway, which means Prime members can now shop exclusive deals across all beauty categories including skincare, haircare, makeup and more. The best Prime Day beauty deals include our favorite whitening strips for 35% off and 43% off this Tarte Tartelette Tubing Mascara. Whether you’re looking to stock up on a few essentials or invest in a new grooming tool, there are hundreds of top-rated, editor-approved products on significant discount.

During Amazon Prime Day 2025, shop the best beauty deals from brands like Laneige, Phlur and more.

ILLUSTRATION: FORBES / PHOTOS: RETAILERS

To help you determine which deals are truly worth your money, our experienced deals team has compiled a list of the best beauty deals so far, based on extensive research into each product’s price history. Our team will update this page frequently with the latest offers, so be sure to check back in throughout the four-day event. You can also peruse our favorite Prime Day 2025 deals across other categories including tech, home, outdoor gear and more.

Best Prime Day Beauty Deals At A Glance

Laneige Lip Sleeping Mask: Now $16.80, Was $24 (30% Off)
Solawave 4-In-1 Red Light Therapy Facial Wand: Now $118.30, Was $169 (30% Off)
Shark Speedstyle Hair Dryer: Now $150, Was $230 (35% Off)
Braun IPL Silk Expert Pro 5: Now $284.94, Was $380 (25% Off)
Crest 3D Whitestrips Professional Effects: Now $30, Was $46 (35% Off)
Urban Decay All Nighter Waterproof Setting Spray: Now $25.20, Was $36 (30% Off)
Ilia Balmy Gloss Tinted Lip Oil: Now $20.80, Was $26 (20% Off)
L’Occitane Cleansing & Softening Almond Shower Oil: Now $23.20, Was $29 (20% Off)
Milk Makeup Lip + Cheek Stick: Now $19.20, Was $24 (20% Off)
Saie Slip Tint Tinted Moisturizer: Now $30.40, Was $38 (20% Off)
Ulike Sapphire Air3: Now $198, Was $329 (40% Off)
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant: Now $26.25, Was $35 (25% Off)
Olaplex No. 7 Bonding Oil: Now $21, Was $30 (30% Off)
Sol de Janeiro Hair & Body Perfume Mist: Now $30.40, Was $38 (20% Off)
Tarte Tartelette Tubing Mascara: Now $16, Was $28 (43% Off)

Best Prime Day Beauty Deals: Skincare

This portable red light therapy wand targets fine lines, wrinkles, firmness and more with every treatment. With just three-minute daily sessions per area, consistent users should notice improvements after several weeks.

Solawave 4-In-1 Red Light Therapy Facial Wand: Now $118.30, Was $169 (30% Off)
Laneige Lip Sleeping Mask: Now $16.80, Was $24 (30% Off)
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant: Now $26.25, Was $35 (25% Off)
L’Occitane Cleansing & Softening Almond Shower Oil: Now $23.20, Was $29 (20% Off)
Supergoop Unseen Sunscreen: Now $30.40, Was $38 (20% Off)
La Roche-Posay Toleriane Double Repair Face Moisturizer: Now $18, Was $24 (20% Off)
Topicals Faded Brightening Under Eye Masks: Now $15.40, Was $22 (30% Off)
Phlur Missing Person Body Lotion: Now $16.50, Was $36 (56% Off With Coupon)
Ulike ReGlow LED Light Therapy Mask: Now $299, Was $499 (40% Off)
Farmacy Green Clean Cleansing Balm: Now $29.25, Was $39 (25% Off)
Grown Alchemist Polishing Facial Exfoliant: Now $45.50, Was $65 (30% Off)
Dr Dennis Gross Advanced Retinol + Ferulic Intense Wrinkle Cream: Now $61.60, Was $77 (20% Off)
Peace Out Skincare Acne Day Dot: Now $14, Was $20 (30% Off)
Biodance Hydro Cera-nol Real Deep Mask: Now $13.30, Was $19 (30% Off)
Touchland Hand Sanitizer Trio: Now $38, Was $47.50 (20% Off)
Dr. Althea 345 Relief Cream Moisturizer: Now $18.90, Was $27 (30% Off)
Estée Lauder Advanced Night Repair Face Serum: Now $85.12, Was $130 (35% Off)
Caudalie Resveratrol-Lift Retinol Alternative Firming Cashmere Cream: Now $55.20, Was $69 (20% Off)
Hero Mighty Patch Original Pimple Patches: Now $18.31, Was $22.90 (20% Off)
Salt & Stone Deodorant: Now $16, Was $20 (20% Off)
Nécessaire The Body Lotion: Now $38.40, Was $48 (20% Off)
Sol De Janeiro Brazilian Bum Bum Cream: Now $38.40, Was $48 (20% Off)
La Roche-Posay Pure 12% Vitamin C Serum: Now $33.74, Was $45 (25% Off)
Tatcha Pure One Step Camellia Cleansing Oil: Now $35, Was $50 (30% Off)
EltaMD Skin Recovery Amino Acid Foaming Facial Cleanser: Now $28, Was $35 (20% Off)

Best Prime Day Beauty Deals: Haircare

This compact, travel-friendly hair dryer comes with three attachment heads that quickly style strands—whether you’re smoothing flyaways or aiming for a bouncy blowout. Its smart technology automatically adjusts heat and airflow to minimize damage during styling, helping keep your hair healthy with regular use.

Shark Speedstyle Hair Dryer: Now $150, Was $230 (35% Off)
Color Wow Dream Coat Supernatural Spray: Now $19.60, Was $28 (30% Off)
Olaplex No. 7 Bonding Oil: Now $21, Was $30 (30% Off)
Dyson Supersonic Hair Dryer: Now $300, Was $380 (21% Off)
Living Proof Perfect Hair Day Dry Shampoo: Now $30.10, Was $43 (30% Off)
Dae Hair Prickly Pear Hair Oil: Now $22.80, Was $38 (40% Off)
Act + Acre Cold Processed Stem Cell Scalp Serum: Now $64.50, Was $86 (25% Off)
T3 Lucea Professional Straightening & Styling Iron: Now $150, Was $190 (21% Off)
Briogeo Don’t Despair, Repair! Super Moisture Shampoo: Now $31.20, Was $39 (20% Off)
Pureology Smooth Perfection Conditioner: Now $72, Was $90 (20% Off)
Sol de Janeiro Hair & Body Perfume Mist: Now $30.40, Was $38 (20% Off)
R+Co Dart Hair Wax Stick: Now $16.62, Was $23 (28% Off)
Ouai Leave In Conditioner & Heat Protectant Spray: Now $24, Was $30 (20% Off)
DAE Cactus Fruit 3-In-1 Styling Cream: Now $25.50, Was $30 (15% Off)
ghd Original Styler 1-Inch Flat Iron: Now $174.47, Was $239 (27% Off)
Kitsch Rice Water Shampoo Bar: Now $9.79, Was $14 (30% Off)
Sebastian Professional Shaper Plus Hairspray: Now $15.75, Was $22.50 (30% Off)

Best Prime Day Beauty Deals: Beauty And Grooming Tools

Best Prime Day Beauty Deals: Teeth Whitening And Oral Care

A top pick in our shopping guide for the best whitening kits, the Crest 3D Whitestrips Professional Effects are among the more affordable and effective options available. Our tester noticed improvements within 10 to 12 days of use and appreciated that the strips stayed put during each 60-minute treatment.

Crest 3D Whitestrips Professional Effects: Now $30, Was $46 (35% Off)
Lumineux Teeth Whitening Strips: Now $15, Was $23 (35% Off)
Philips Sonicare ProtectiveClean 5300 Electric Toothbrush: Now $70, Was $110 (36% Off)
Moon LED Teeth Whitening Kit: Now $72, Was $90 (20% Off)
Waterpik Cordless Advanced 2.0 Water Flosser: Now $60, Was $100 (45% Off)
Crest 3D Whitestrips With Light Dental Whitening Kit: Now $40, Was $70 (43% Off)
Ollm Teeth Whitening Kit: Now $20, Was $40 (50% Off)
Auraglow Whitening Toothpaste Booster: Now $12, Was $35 (66% Off)
Zimba Teeth Whitening Strips: Now $16, Was $25 (36% Off)
Laifen Wave Electric Toothbrush: Now $72, Was $90 (20% Off)
Waterpik Aquarius Water Flosser: Now $55, Was $100 (45% Off)
Oral-B iO Deep Clean + Protect Electric Toothbrush: Now $100, Was $220 (55% Off With Coupon)
Baby Banana Infant Toothbrush: Now $7.10, Was $9 (21% Off)

Best Prime Day Beauty Deals: Makeup

This multipurpose cream stick adds a flush of color to both your lips and your cheeks. Using a nourishing and hydrating formula, the stick easily swipes onto the applied areas for coverage you can blend and build. Currently, you can find 10 of its shades at their lowest prices in the past three months.

Milk Makeup Lip + Cheek Stick: Now $19.20, Was $24 (20% Off)
Saie Slip Tint Tinted Moisturizer: Now $30.40, Was $38 (20% Off)
Tarte Tartelette Tubing Mascara: Now $16, Was $28 (43% Off)
Urban Decay All Nighter Waterproof Setting Spray: Now $25.20, Was $36 (30% Off)
Ilia Balmy Gloss Tinted Lip Oil: Now $20.80, Was $26 (20% Off)
Laura Geller Baked Balance-n-Brighten Color Correcting Powder: Now $20.80, Was $36 (42% Off)
Clinique Almost Lipstick Tinted Black Honey Lip Balm: Now $17.50, Was $21.25 (18% Off)
Anastasia Beverly Hills Clear Brow Gel: Now $15.40, Was $22 (30% Off)
Maybelline Lash Sensational Sky High Mascara: Now $7.89, Was $13 (39% Off)
Tirtir Mask Fit Red Cushion Foundation: Now $10, Was $25 (60% Off)
L’Oreal Paris Makeup True Match Lumi Glotion: Now $11.39, Was $17 (33% Off)
Buxom Full-On Plumping Lip Polish: Now $17.50, Was $25 (30% Off)
Nooni Hydrating Korean Lip Oil: Now $8.44, Was $14 (40% Off)
Laniege Neo Blurring Powder: Now $17.50, Was $25 (30% Off)
Laura Geller Serum Blush Tint: Now $20.90, Was $28 (25% Off)

Amazon Prime Day 2025 is a four-day event this year, running from 12:01 a.m. PDT on July 8 through 11:59 p.m. PDT on July 11. As in years past, numerous deals across multiple categories, including hair care, makeup and skincare, are available for the entire duration of the event. Additional discounts may also be available for limited and select times during the four-day sale.

How Long Is Amazon Prime Day?

For the first time ever, Amazon Prime Day will take place over the course of four days in July 2025. As the longest Prime Day event in history, it provides shoppers ample time to peruse deals across the retailer’s site.

When Does Prime Day 2025 End?

This year’s Prime Day event officially ends at 11:59 p.m. PDT on July 11. That said, you can likely expect to see some lingering deals after the sale wraps, although discounts may be lower than during the main event and might only last a few hours, rather than days.

showbizshadows