Three years ago, Apple struck a deal with Vince Gilligan, creator of Breaking Bad and Better Call Saul, for a new show at Apple TV+. Now, the company is teasing its unveiling with a live countdown timer.

Today Apple TV’s X account posted a cryptic teaser that read: “Happiness is Contagious.”

The new show in question is Vince Gilligan’s next project, starring Rhea Seehorn from Better Call Saul.

Very little is known about the new series, other than three years ago it was called a “grounded genre drama.”

It’s also expected to go a different direction than the crime-focused Breaking Bad and Better Call Saul.

Apple’s YouTube channel is now hosting a live countdown to the time we’ll presumably get a full unveiling.

It seems this Friday, July 25 near 3:00 p.m. Eastern is when Apple plans to reveal the series details.

Don’t expect the new show to actually release on Friday. Rather, that’s more likely when Apple will announce details like the show’s name, release date, and plot summary.

Based on today’s teaser, and what an Apple TV+ executive shared recently about projects he’s looking forward to, it seems Vince Gilligan’s new show is likely to debut this fall as a tentpole premiere.

Are you interested in Vince Gilligan’s new Apple TV+ show? Let us know in the comments.

Apple TV+ is available for $9.99 per month and features hit TV shows and movies like Ted Lasso, Severance, The Morning Show, Silo, and Shrinking.

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