Earnings Results
Meta’s heavy AI spending is boosting ad revenue — and the company is only getting more profitable in the process
Published: July 30, 2025 at 8:30 p.m. ET
Meta Platforms Inc. crushed expectations with its latest results, but Wall Street’s excitement may have as much to do with the numbers as it does with the message they send.
Not that investors had much doubt beforehand that Meta was an artificial-intelligence winner, but Wednesday’s earnings report seemed to cement the company’s place in elite territory. Yes, Meta META is spending a lot of money on AI, but it seems to be paying off, and that idea underpinned the stock’s 11.5% move higher in Wednesday’s extended session. If the after-hours gains hold through Thursday’s close, it would lift Meta’s stock well into record territory.
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