Photo:
Grindr; Raising Cane’s/Instagram; Heineken
Companies get creative on April Fools’ Day.
From your favorite probiotic drink brands to the place you get your morning coffee, brands of all kinds are celebrating the international day of pranks with out-of-the-box product innovations, fake announcements and gag brand partnerships. See which companies are just joshing on social media — and which one has a real deal for you!
We saw Cardi B applying Raising Cane’s x Ipsy moisturizer, so we wanted to do so too.
Cat litter turns classy as Whisker’s Litter-Robot announces their special April Fools’ Day candle “Cat Pù / No. 2,” which is “organically cat-crafted in-houses daily.” According to the launch video, the candle’s notes are “natural, musky, earthy (like, really earthy).”
Allegedly, you can get your limited-edition candle by purchasing any Litter-Robot, a deal that Whisker assures “is real” — though we have our doubts.
Flushable toilet paper brand Dude Wipes partnered with shaver manufacturer Manscaped to introduce “a hole new way to groom” (typo intended), a suspiciously shaped razor equipped with a conical attachment.
“Finally what our butts have all been waiting for,” Dude Wipes commented on the post.
Tower 28 Beauty and probiotic drink Poppi collaborated to create a two-in-one skincare spray and drink, titled the SOS Rescue Spray.
“srsly, you’re gonna need to taste it to believe it…” the brands teased in their faux announcement.
If you’re in the small minority that has ever wondered what Dutch Bros’ Rebel energy drink would taste like if infused with dill pickle, look no further than their Pickleback Rebel. The coffee company revealed the fake drink — which comes both iced and blended — with a taste-test video by mother-daughter duo Cook It Erica.
Heineken’s April Fools’ Day prank. Heineken
Heineken sent out a press release unveiling its new skin cream, the Smootheriser, which is “as silky as its brew” — and they say it’s actually happening: “What started as a joke was just too smooth not to make real,” the press release states. The product will initially launch in Cambodia and Taiwan.
Omaha Steaks is giving their customer base exactly what they wanted with their imaginary publishing initiative “Meat-Cute Romance,” a line of romance novels that include Certified Tender, Smashed Together and Perfection Takes Time.
Sour Patch Kids has had enough of hearing people on social media complain that they’re not sour enough. So they’re rebranding to JUST Patch Kids, removing all the sour from their candies in an emphatic social media post.
Ritz is puttin’ on the ritz, showing off a mock-up of their future “Ritz-Crackerton,” their first-ever luxury hotel set to magically appear in Salt Lake City this summer.
Mrs. T’s Pierogies crafted a premium pampering set inspired by the Polish dumpling. Consisting of pierogi-shaped eye patches, whipped potato and cheese face cream and butter-and-onion-flavored lip oil, the all-inclusive set will help you “get the glow” of the golden treat.
We all know someone who needs to get offline and touch grass. Send them this (actually available to purchase) keyboard that makes it possible for them to get those green benefits without having to take one minute away from being internet warriors, created by Yahoo.
Patrick Starr’s One/Size and Grindr are teaming up for the “Hook-Up-Proof Setting Spray,” intended to “keep your facecard locked ’til dawn” through any grueling activity. You’ll have to wait awhile, though, since it’s not arriving until April 2069.
Welch’s Fruit Snacks has seen Erewhon’s $19 strawberry selling like crazy, so they’re doing one better with their $19 single strawberry fruit snack. Labeled their “most luxurious and precious fruit snack yet,” the expensive gummy will definitely be available starting April Fools’ Day.
Dunkin’ feels bad for everyone falling for pranks on April Fools’ Day, so they’re hoping to remedy the shame by offering Dunkin’ Rewards members a free coffee of any size with the code ThisIsNotAJoke.
“We chose that code because this is absolutely not a joke. I know that sounds like something we’d say if we were joking, but trust us, we’re not,” wrote Dunkin’, who is actually telling the truth (as several PEOPLE editors who caffeinated this morning can attest).
