A Coldplay concert in Foxborough is going viral — and not for the music.
During the band’s July 16 stop at Gillette Stadium, a couple caught on the kiss cam is now at the center of a social media firestorm. The clip, which has more than 39 million views across platforms like TikTok and X, shows a woman and man in a tight embrace. But once they notice themselves on the Jumbotron, she quickly covers her face and he ducks down, disappearing from view.
The moment got a laugh from Coldplay’s front-man Chris Martin, who joked from the stage, “Either they’re having an affair or they’re just very shy.”
That one-liner — and the couple’s reaction — instantly became the internet’s newest obsession.
“I thought it was crazy,” said Donna Shelzi of North Kingstown, Rhode Island. “It’s like, how can that happen?”
Carrie Lemieux, another Rhode Islander who saw the clip, described it as an “uh-oh” moment.
“She turned right around. She’s like, ‘No way.’ I want no part of this. He’s like, ‘Oh God, get me out of here,’” Lemieux said.
The Boston Globereports HE is the CEO of a Tech company. She is the head of HR at the Tech company. The Boston Globe reports the Providence College graduate lives in Massachusetts with his family.
NBC10 has not been able to independently verify the couple’s identity.
“It’s crazy,” said Chad Gamboa of Cranston. “If they didn’t have the reaction that they did, no one probably would’ve even realized. Their reaction kind of put them out on the spot.”
The video is part of a growing trend where everyday people become “main characters” online — sometimes overnight. Experts say it raises serious questions about privacy in an age of constant surveillance.
“There’s lots of reasons people don’t want to be on camera, especially knowing today that you can always be seen,” said Scott Kushner, associate professor of communication studies at the University of Rhode Island. “We’re used to the idea that we can find out anything about anybody. We can know where they work, where they grew up, where their friends are, who they date.”
Kushner says the moment illustrates how quickly a private interaction can become a public spectacle.
“It’s the notion that all of our private lives are at least partially public information — or potentially public information,” Kushner said. “I don’t know if we should, but you know, we can, so we do.”
