McDonald’s brings back the beloved Snack Wrap this week, but it’s also tweaking the breakfast menu with new limited-time Spicy McMuffin sandwiches.
Why it matters: Low- and middle-income consumers have been increasingly shying away from fast-food restaurants like McDonald’s, a sign that people are watching their budgets amid recession fears.
- U.S. comparable sales fell 3.6% at McDonald’s during its first quarter, the chain said in May, which was company’s worst showing since the pandemic.
The big picture: Reviving fan-favorite items or adding limited-time offerings can help restaurants drive sales and bring consumers back.
Spicy McMuffin breakfast sandwiches out Tuesday
The intrigue: McDonald’s Spicy McMuffin breakfast sandwiches debut Tuesday at participating restaurants nationwide.
- There are three varieties with the chain’s Spicy Pepper Sauce — Spicy Sausage, Spicy Egg Cheese and the Spicy Sausage Egg Cheese McMuffin.
- The new breakfast addition comes after McDonald’s and Krispy Kreme ended their doughnut partnership effective July 2.
When does the McDonald’s Snack Wrap come back
Zoom in: McDonald’s Snack Wrap will come back starting Thursday, July 10 as a permanent menu item. It uses the new McCrispy Strips that rolled out to restaurants in early May.
- McDonald’s CEO Christopher Kempczinski has said the launch of new chicken strips and the return of snack wraps should help the company’s sales improve.
- The Snack Wrap will be available in two flavors — spicy and ranch.
- Popeyes and other restaurants have also launched their own chicken wraps, which appears to be the next battle in the Chicken Sandwich Wars.
How much does Snack Wrap cost
By the numbers: McDonald’s said the Snack Wrap is priced at $2.99 and is available to order from 10:30 a.m. through late night at participating restaurants.
- The wraps can be ordered on the app, restaurant and drive-thru.
- The original McDonald’s Snack Wrap debuted in 2006 and was discontinued in 2016.
Daily Double joining McDonald’s McValue menu
What’s next: Starting July 22, the Daily Double will be a new entree option in McDonald’s McValue Meal Deal bundle.
- It will be priced at $6 or $7 depending on location, the company said.
- McDonald’s rolled out its McValue menu in January after it introduced the $5 meal deal last summer, which has been extended multiple times.
Zoom out: The Daily Double is a more premium burger than the basic McDouble double cheeseburger, which is also on the McValue menu.
- The Daily Double has two patties, cheese, shredded lettuce, tomato, slivered onions and mayo.
- The McDouble and McChicken will continue to be on the McValue menu, McDonald’s said on its new menu item spotter website.
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