Warner Bros‘ period horror movie Sinners had a great Monday earning $7.8M. That’s the second-best Monday ever for a R-rated horror movie after 2017’s It which did $8.76M, and it’s the third best Monday overall for a horror film after the PG-13 A Quiet Place Part II‘s Memorial Day ($9.5M) and It.
Sinners outpegged World War Z‘s Monday which did $7.6M. Sinners‘ Monday was even higher than that of Warner Bros’ first Monday for its fall blockbuster Beetlejuice Beetlejuice, a PG-13 title, which grossed $6.2M after a massive $111M opening.
Running cume for Sinners is now $55.8M, while the global take is $75.5M.
With discount Tuesday today, expect business to spike for the Ryan Coogler directed, Michael B. Jordan vampire title: It jumped 31% on its Tuesday over its Monday to $11.4M, while Us jumped 33% on its first Tuesday to $7.96M, while Get Out was up +20% to a near $5M.
Premium format screens and Imax have been a key driver for Sinners repping 45% of its $48M opening weekend. Broken out that’s 19% for Imax and 22% for PLFS. The movie was shot with Imax cameras, the first since Christopher Nolan’s Oppenheimer. Moviegoers know that, and have been buying out those seats. Sinners grossed $9.11M from Imax screens last weekend.
The premium formats are performing very well with ~45% of our gross so far coming from the premium
upcharge large format screens led by PLF/Premium Large Formats (~22%) and followed by IMAX (~19%).
The IMAX 70mm (as well as the Standard 70mm) formats are a standout performance (grossing over $1m)
and making outsized noise and buzz for audiences that perfectly elevate and eventize this film.
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